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After quite a few months, we’re delighted to showcase the new Emirates welcome on board video. 2016

An enormous amount of work went into this, it was a great team co produced in Dubai and Bangkok and to be viewed by over 40 million passengers in the next year, fully refreshable as well this piece should stand longevity and keep peoples interest as to what’s happening on ice Emirates Airline’s IFE.

Soon to come is our fully animated Group safety video with custom designed 3D characters showing a broad spectrum of the international people that work for Emirates.

As well as this we have just delivered a heavily stylised info graphic for PWC and continuing to work with PepsiCo on their sales training to be integrated into their LMS system. We’ll be posting those soon

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On 01, Aug 2016 | No Comments | In | By admin

Emirates welcome on board 2016

Well it took a while but we’re delighted to showcase Emirates Airlines new welcome on board video for 2016. The idea was to completely make the background and cabin in cgi. We wanted to show a fantasy world of entertainment and information that you could lose yourself in, yet retain certain characteristics of the aircraft such as windows and overhead lockers in the background.
Another challenge was to bring this down to TVC length at 90 seconds, with so much going on it was a difficult task but in the end it all worked out.
Welcome on board

Dir: James Ashburn | Luscious Motion
CD: Brian Shepherd | Spitfire
Exec Prod: Amanda Confavreux | MG Films
Bangkok Prod | Nunu Wandee Lime Productions
Post supervisor | Matt Szabo | Oriental Post | Smoke and Mirrors Bangkok
CGI | Bartek Dabkowski
Original score | Hollaphonic courtesy of Universal music

On 26, Jul 2015 | In | By admin

Emirates Airline “Drama” ice

Another ident for Emirates, this one covering Drama and a car chase played out between the ice logo. Did you spot the A380?

Client: Emirates Airline, ice
CGI : Geof De La Cruz, Spitfire

On 26, Jul 2015 | In | By admin

Emirates “Quest”

Welcome to Fred our African Tree frog hand reared and grown in our cgi studio.
This is one of 26 different genre idents that incorporate the ice logo as part of the surrounding scene. Quest is the gateway to ice’s documentary channels onboard.

Client: Emirates Airline, ice
CGI: Geoff De La Cruz, Spitfire

On 26, Jul 2015 | In | By admin

Emirates Airline “Runway”

This is the start of many new bumpers for Emirates Airline ice system.
We came up with and love this idea of taking all the signage and markings you see at an airport and adapt them into stings for ice. There are many more of these on the way so keep watching to see how we changed an airport!

Client : ice, Emirates Airline
Post: Spitfire
Online : Dave Bell

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On 26, Jul 2015 | In | By admin

Horizon & Co infographic

Based around an original script and in line with Horizons new branding this info graphic was created in house for the launch of The new Horizon and Co. A Fresh modern and future thinking outlook from them/ Welcome to a new Horizon.

Producer : Basma El Mujtahed
Animation : Spitfire
Script : Lighthouse
Client : Horizon & Co

On 26, Jul 2015 | In | By admin

Tasali “Barber Shop” DDB, Pepsi Co

Currently a 3 spot animation online for Tasali and Pepsi Co with DDB Dubai.
All the characters were created in house and then also used across print and packaging for Pepsi Co.
Animator Geof De La Cruz
Audio : Sound Struck
Agency : DDB Dubai
Client : Pepsi Co

On 29, Jun 2014 | In | By admin


Agency | DDB Dubai
Director | Brian Shepherd
Animation | Muhammed Hamze
Online | Dave Bell
15 second TVC made to launch the new flavours of Sunbite’s.

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On 26, Aug 2013 | In | By admin

The Economist Zurich

Another UK infomercial from Spitfire highlighting the new horizon risks for UK SME’s

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On 26, Aug 2013 | In | By admin

Gold Ring Trailer

This trailer is an adaptation from the books of Qais Sedki Gold Ring 1 and 2 is the story of 15-year-old Emirati falconer, Sultan. These are the first Arabic Manga books to have come out of the UAE.
The debut book in the series sold over 7000 copies. A year later Qais became the first national recipient of the prestigious Sheikh Zayed Book Award for Children’s Literature.
Our aim with this trailer is to develop a 6 part series each 30 minutes in duration for prime time viewing in Ramadan.

Read more…