Well it took a while but we’re delighted to showcase Emirates Airlines new welcome on board video for 2016. The idea was to completely make the background and cabin in cgi. We wanted to show a fantasy world of entertainment and information that you could lose yourself in, yet retain certain characteristics of the aircraft such as windows and overhead lockers in the background.
Another challenge was to bring this down to TVC length at 90 seconds, with so much going on it was a difficult task but in the end it all worked out.
Welcome on board
Dir: James Ashburn | Luscious Motion
CD: Brian Shepherd | Spitfire
Exec Prod: Amanda Confavreux | MG Films
Bangkok Prod | Nunu Wandee Lime Productions
Post supervisor | Matt Szabo | Oriental Post | Smoke and Mirrors Bangkok
CGI | Bartek Dabkowski
Original score | Hollaphonic courtesy of Universal music
Welcome to Fred our African Tree frog hand reared and grown in our cgi studio.
This is one of 26 different genre idents that incorporate the ice logo as part of the surrounding scene. Quest is the gateway to ice’s documentary channels onboard.
Client: Emirates Airline, ice
CGI: Geoff De La Cruz, Spitfire
Currently a 3 spot animation online for Tasali and Pepsi Co with DDB Dubai.
All the characters were created in house and then also used across print and packaging for Pepsi Co.
Animator Geof De La Cruz
Audio : Sound Struck
Agency : DDB Dubai
Client : Pepsi Co
Emirates needed an in flight video that was not only engaging and entertaining but educational and informative. Making a unique film such as this for Emirates involved several challenges. The one that really stood out was how to cover such a wide range of subjects: information, communication and entertainment in a very short space of time. The solution was to combine a small amount of live action with a lot of animation.